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Life Design Bank

Life Design Bank, an offshoot of Fidelity Bank, wanted a modernized rebrand.

The bank aimed to reflect its commitment to core values through its brand identity. I crafted a versatile identity system, featuring a brandmark adaptable across multiple contexts, complemented by a welcoming and accessible typeface.

To honor their attachment to the existing heart brandmark, I refined it by integrating the initials L, D, and B, symbolizing LifeDesign Bank, thereby merging tradition with a fresh perspective.

Original Logo:

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