LifeDesign Bank
CLIENT
Fidelity Bank -- Life Design
TYPE OF CLIENT
Banking & Finance
CATEGORY
Brand Identity
BRIEF
LifeDesign Bank, an offshoot of Fidelity Bank, needed a rebrand that stayed true to its core values while evolving for a more contemporary audience. The challenge was to refine the existing heart mark so it felt fresh, adaptable, and future-focused.
WHAT WE DID
I reimagined the heart by weaving in the initials L, D, and B, creating a mark that subtly reinforces the bank’s name while keeping its sense of warmth and trust. Alongside it, I built a cohesive identity system with approachable typography and flexible applications, ensuring it could live seamlessly across print, digital, and environmental branding.
RESULT
The new identity feels familiar yet forward-looking, rooted in tradition but designed for what comes next.
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