COREtec Flooring - COREtec created the original 100% waterproof core floor, becoming the industry leader as a manufacturer.
Continue to drive national awareness via digital-centric, multi-channel media to increase COREtec’s brand recognition, grow sample requests and drive target audiences to retailers.
I was tasked with creating Attribute, Awareness, and Conversion Digital Banner Ads, Pinterest and Facebook Story ads, and a Youtube Pre-roll Commercial.
Facebook Stories that introduce the brand, help customer's find a retailer, and urge customers to get free samples.
Pinterest Video Ads to introduce the floor visualizer, urge customer's to get free samples, and introduce the brand. I chose beautiful images of rooms to catch the eye of women imagining their dream homes.
Youtube Preroll: In Juxtaposition with usual Youtube Ads, I wanted to create something incredibly soothing instead of yelling at you with as many words as they can fit in 15 seconds. I chose aesthetically pleasing videos of pottery making with ASMR sounds and LOFI music.