SIMPATICO

Simpatico is an Arizona-based home rental company

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In my role as Art Director, I was at the helm of shaping Simpatico's visual essence. Our aim was to encapsulate the vibrant glow of Arizona's sunshine, embodying the harmony and friendliness suggested by the name "Simpatico". My contributions spanned the full spectrum of branding, from conceptualizing the brand's positioning to designing its packaging, all tailored to reflect this sunny, congenial spirit.

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visual identity, brand positioning, copywriting, package design