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Lumberjack Cutting Down Trees

treetime tree service

This Tree Service company wanted a modern and versatile rebrand 

For a tree company, I developed a dynamic visual identity system drawing inspiration from the nostalgic essence of vintage camping and outdoor badges. This approach ensures the brand's adaptability across various platforms while embodying the spirit of nature and adventure. Their primary request was to ensure their offerings resonated with a wide-ranging client base from various socioeconomic backgrounds. I decided camping was the best overarching experience that everyone can identify with.

I created two variations of the logo to represent Tree Time - one with an hourglass and another with a clock


I also wrote the tagline: Where Integrity takes Root

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