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CLIENT

Hamilton Hotel, A Curio Collection by Hilton

PROJECT

I had the privilege of developing the hotel's brand identity and narrative, website, an entire suite of unique collateral, multiple digital media ad campaigns, and so much more. 

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The Pattern + Icon

The Bachelor Button flower icon was illustrated by hand. I also created an art-deco inspired pattern that mimicked the head of the flower and utilized it in alternate logos. It's used on textiles throughout the hotel, and on window clings on the huge, arched, street-facing windows, with callbacks in hotel experience activations.

The flower is associated with traditional opulence. Historically, young, wealthy bachelors would wear them on their lapels to signal they had feelings for someone. Bachelor Buttons serve as a Hamilton icon for embracing guests into their home. All the staff wears a lapel pin with the icon printed on. The flower is found throughout the hotel. At the grand opening, guests were given Bachelor Button seeds to plant. 

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The Hamilton's Narrative

"Step into The Hamilton and feel the world slow down. This is a world where we don’t ask, “How are you?”. We ask, “What do you want to drink?” Because hospitality is at the core of what it means to be Southern. Our hotel is a love letter to a lost, idealized vision of community: we still make guests feel like family, we still open the door for each other, and we always have an extra seat at the supper table for you. We take that appreciation of the noble simplicity and quiet grandeur of that world and shine it through the lens of modern innovation and refinement. As the South has redefined what constitutes high art with things like Blues, barbecue and bourbon, so do we redefine concepts like elegance, opulence, and romance.

Housed in the heart of historic downtown Alpharetta, The Hamilton welcomes guests from near and far with a sophisticated take on Southern hospitality. Our namesake, Hamilton Fulton, wanted to unite people like never before with a railway from the Tennessee River to the Southeastern bank of the Chattahoochee, what would one day become Atlanta. That spirit lives on in us as we strive to connect the comfort of the familiar with the excitement of the new, the ambition of Atlanta with the unhurried ease of downtown Alpharetta, the beauty of the past with the clear eyes of the present. It is that desire to connect that makes us who we are, because the ability and desire to nurture and entertain is in our bones."