HAMILTON HOTEL
CLIENT
Hamilton Hotel, Hilton Curio Collection
TYPE OF CLIENT
Hotel
CATEGORY
Creative Direction, Brand Identity, Copywriting, Print Materials, Environmental Design
BRIEF
The Hamilton came to me with their “H” logomark already chosen. They needed more than a mark. They needed a brand that honored 19th-century Southern grandeur while carrying the dark, moody elegance of their rooms, a story that could give their logo soul and presence.
WHAT WE DID
I turned the bachelor button, a flower once worn by wealthy men as a quiet signal of affection, into the emblem of the brand. It now lives on gold staff pins and hotel collateral, carrying forward a subtle story of romance and luxury.
To echo the property’s Prohibition-era intrigue, I designed an Art Deco-inspired pattern built from the bachelor button, layering in history, sophistication, and a touch of mystery.
RESULT
The Hamilton’s brand doesn’t just wear its history, it breathes it. The bachelor button carries whispers of romance, the Art Deco pattern nods to rebellion, and the “H” now feels alive with story. Every detail invites guests into a world that is timeless, elegant, and just a little mysterious.
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