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WORK

I design identities that shapeshift: grounded enough for the everyday, magnetic enough for the elite, and clever enough to leave a mark long after you’ve seen them. The work isn’t just about logos, it’s about building stories that live in people’s heads, slip under their skin, and belong everywhere from billboards to business cards.
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TREE TIME 

BRAND IDENTITY

Refreshed the brand to feel approachable for the everyday homeowner yet elevated enough to serve high-end estate clients.

HOTEL MARTINIQUE

BRAND IDENTITY

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Breathing new life into an iconic 18th Century New York City hotel

UNIFY CREDIT UNION

ART DIRECTION, ANIMATION, CAMPAIGN

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Shaped stories for a bank trying to trade stiff suits for rolled sleeves, meeting millennials where they actually live.

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HAMILTON

BRAND IDENTITY, EVIRONMENTAL DESIGN

Transformed The Hamilton into a living narrative - its identity not just seen, but felt.

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REVIVE

BRAND IDENTITY

From ashes to elegance - Revive’s brand identity for hotels reborn as high-end apartments.

LIFEDESIGN BANK

BRAND IDENTITY

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A mark that feels human at first glance, and ingenious the moment you notice LDB tucked inside.

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Get in touch at routtrayven@gmail.com

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