Creating the Visual Identity and Positioning for a
French Restaurant 

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This logo embodies the essence of carrying Paris with you, inspired by Carrie, the muse behind the restaurant's name. Our conversation over coffee revealed her struggles to blend her Parisian experiences with American routines, from insisting on walking to the grocery store to enjoying impromptu glasses of wine. This design captures that spirit of nonconformity and the balance between elegance and defiance. I chose a bespoke font that marries timeless elegance with a hint of rebellion, reflecting the desire to preserve a slice of Parisian life, no matter where you are.

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