Soraye Journal
CLIENT
Soraye Journal
TYPE OF CLIENT
Boutique Fashion
CATEGORY
Brand Identity, Creative Direction
BRIEF
Soraye Journal is a slow-fashion label inspired by travel, memory, and craftsmanship. The vision was to build a world where clothing feels like a keepsake: quiet storytellers that speak before you do. Every piece tells a story, carrying the spirit of women who move between worlds.
WHAT WE DID
The creative direction grew out of Bali, where the air feels heavy with ritual and everything has meaning. The twin tigers became symbols of that energy: soft, sensual, and quietly powerful, like women who move through the world with both grace and fire. The tassel nods to wandering through markets in Marrakech, to the small things we keep as reminders of where we’ve been. Every element was drawn by hand, made to feel warm, human, and lived-in. The palette breathes in shades of earth, silk, and smoke.
RESULT
A brand that feels handcrafted and storied, sensual yet rooted. Soraye Journal lives between worlds, inviting you to wear your story and carry it forward.
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Get in touch at routtrayven@gmail.com