Say Yes 2
Say Yes 2 is a business that creates weight loss challenges focused on body positivity and community. Their clients sign up to get a nutritionist, fitness coach, life coach, therapist, and a group of friends to support them in their weight loss journey through daily challenges. Their demographic is entirely women in their 20's and early 30's.
I was in charge of creating a logo, brand identity, and website that sold plans, booked 1:1 meetings, and had members-only forums with automated client management.