Fitness Ladies


Say Yes 2

Say Yes 2 is a business that creates weight loss challenges focused on body positivity and community. Their clients sign up to get a nutritionist, fitness coach, life coach, therapist, and a group of friends to support them in their weight loss journey through daily challenges. Their demographic is entirely women in their 20's and early 30's.

I was in charge of creating a logo, brand identity, and website that sold plans, booked 1:1 meetings, and had members-only forums with automated client management.


say yes logo mockup.jpg
Say Yes Logo Final.png


I wanted to create an illustrative, hyper-feminine, bold logo that would look great on merchandise and stickers. The company is owned by a TikTok and Instragam influencer so it was important that I created something that her clients would gladly show off online. It was fun making something so unapologetically girly.


We wanted the website to be clean, modern, and minimalistic. It's easy to navigate with multiple ways to get the client to the checkout page. I also created a client management system with automated texts and emails as you sign up.