Carrie's Conservatory

Bringing Paris to the Table
Carrie’s Conservatory is rooted in the idea that Parisian life is a mindset, not just a location. Inspired by Carrie, the restaurant’s namesake, the brand reflects her struggle to blend her French sensibilities with American routines—walking instead of driving, savoring impromptu wine breaks, refusing to rush through life. That contrast between elegance and defiance became the foundation of the visual identity.

A Typeface with Personality
To capture that balance, I chose a bespoke typeface that merges timeless sophistication with a quiet sense of rebellion. The letterforms feel classic but not rigid, refined but full of life—just like the French way of embracing both structure and spontaneity.

Visual Storytelling Through Design
The identity preserves the essence of Paris through subtle, intentional details, ensuring that no matter where you are, the experience carries the spirit of the city.