OPUA LLC is a new boutique marketing consulting firm, specializing in outreach and public awareness campaigns to promote healthier communities. Their ideal clients are nonprofits within the healthcare industry.
OPUA Technology Website Re-Design
There was no cohesive identity. The colors clashed and nothing felt deliberate. Because of this, it felt like the company didn't really know what they were doing.
There was a lot of blank space and everything was very blocky.
The stock photos the owner chose... looked like stock photos. This made it feel like a fake company.
The most important thing was creating a brand identity. Because most of their clients are non-profits in the healthcare space, I chose colors that felt natural and organic.
These felt like a breath of fresh air.
Main Type Face - Caudex.
Caudex was originally made in the late 90s for printing some old handwritten text. I loved that the letters aren't exactly uniform but still feel profesional. It looks like the more artsy section of an old newspaper.
Secondary Typeface - Forum
Forum has antique, classic "Roman" proportions making it perfect for body texts.