OPUA LLC is a new boutique marketing consulting firm, specializing in outreach and public awareness campaigns to promote healthier communities. Their ideal clients are nonprofits within the healthcare industry.

ROLE

UX/UI

 

CLIENT

OPUA

YEAR

2020

OPUA Technology Website Re-Design

before redesign:

There was no cohesive identity. The colors clashed and nothing felt deliberate. Because of this, it felt like the company didn't really know what they were doing. 

There was a lot of blank space and everything was very blocky.

 

The stock photos the owner chose... looked like stock photos. This made it feel like a fake company.

The most important thing was creating a brand identity. Because most of their clients are non-profits in the healthcare space, I chose colors that felt natural and organic.

 

These felt like a breath of fresh air.

Typography

Main Type Face - Caudex.

Caudex was originally made in the late 90s for printing some old handwritten text. I loved that the letters aren't exactly uniform but still feel profesional. It looks like the more artsy section of an old newspaper.

Secondary Typeface - Forum

Forum has antique, classic "Roman" proportions making it perfect for body texts.

Next Project

Stan Lee Promo Video

Current Availability --

Looking for new freelance and full-time opportunities. 

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770.539.2718

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