When creating the brand, I loved the idea of a road trip. For me, road trips bring up feelings of nostalgia, stories told in the car, and comfort food. I immediately envision my parent's old super 8 home movies they shot while traveling. Routt66 didn't want to be like the polished, posed, and formulaic wedding films of its competitors. An illustrative image of a VW bus traveling down Route 66 was perfect to encapsulate it's unique style.