A Modern Take on Nature’s Work
TreeTime wanted a fresh, versatile rebrand—something that felt modern yet deeply connected to nature. More than just tree care, their work is about preservation, adventure, and trust. The new identity needed to resonate with a broad audience, from homeowners to large-scale landowners, while still feeling approachable and grounded.

Inspired by the Outdoors
I designed a visual identity system that pulls from the nostalgic feel of vintage camping and outdoor badges—a style that speaks to everyone, no matter their background. Camping is a universal experience, evoking a sense of stewardship, adventure, and connection to the land—all core to TreeTime’s mission.

Time as a Symbol
To emphasize the company’s commitment to longevity and care, I created two variations of the logo: one featuring an hourglass, the other a clock—both representing time, patience, and preservation. These symbols subtly reinforce TreeTime’s dedication to integrity and sustainability.

A Tagline That Grows With Them
I also crafted the tagline: “Where Integrity Takes Root.” It reflects both their business philosophy and their role in nurturing strong, healthy landscapes.

The result? A brand that feels timeless, adventurous, and deeply trustworthy—just like the trees they care for.